• Europan 11
  • Europan 11
  • Europan 11
  • Europan 11
  • Europan 11
  • Europan 11
  • Europan 11
  • Europan 11

Europan 11

MEMORY
Depopulation? No, Shrinking city!!!!! Wittstock is getting empty! This process is mainly related with the number of newborns and the EMIGRATION from YOUNG PEOPLE that leave the town because of professional and educational reasons and oddly they come back.
The process of leaving the town became the loss of the image-landscape: either the loss of the natural heritage and the loss of the cultural heritage.
The biggest handicap is making people not leaving the town and making new people come to the town. For reaching this goal it is necessary to rise locals’ life quality. But, sometimes, a new school or a new equipment is not the solution. Against depopulation, a formula can not be applied: at the moment, the most used solution was providing the town with a new equipment, now, we have to pay attention on the detail, each place could has a different need and sometimes solutions were easier than they were at the beginning.
It is not only a problem of economic richness. Money has to return to the locals and influence in their life quality. In this sense, every idea could be interesting. Providing new activities working at the local level could attract new population and could make their stay last in the time.
During the last ages the concept of ruralness has changed, many areas former considered rurals now they aren’t., although they could seem rural because of its landscape. In fact, now they are working as urban facilities linked to the city centre.
We would like to link Wittstock with an activity from the services sector that could be able to:

ATTRACT YOUNG PEOPLE
GENERATE ACTIVITIES
PRODUCE LOCAL RICHNESS

At the same time, bad news to jobless people. Times have change, a passport and good will is not enough to find a job.
Since the beginnig of the crisis, thousands of desperated citizens are intersted in job offers in any country, but, without the language, it is hardly impossible to get the job.
Economy evolution has made specialization, at the work and at the language, essential. It is a process that belongs to the natural world dynamics, it is a step ahead, pushed by the crisis, but it is also the result of a high speed changing process that society is suffering at the moment. The european institutions impulse this educational mobility indeed.
The statistics speak for themselves. There is a large increase in interest in learning German: 12% of websites are made in this language, well above the Mandarin (2.4%) and Spanish (3.0%). It is also the second most used language in the search engines. And regarding to the publication of books in the world, those that are written in German, represent the13%. Only surpassed by those written in English and Mandarin.
In recent years, universities are expanding their foreign language programs to make room for German, because of the importance that this language is gaining lately. Many people around the world make efforts to learn, the most interested are the students (very important to know the language when applying for a scholarship). Learning German can provide access to study a career in
Germany, while increasing the possibilities in the international job market, both in the EU, where specialists are needed with a good level in the language, both in foreign companies in Germany or vice versa.
Studying German can open many doors, because there are many facilities to learn it. The only problem is the difficulty of the language itself. Some specialists put it at the same level of difficulty of the Russian and Mandarin.
We bet on language tourism to generate wealth and employment in the city. We propose Wittstock as an attractive destination for young people across Europe that can come to study German. Wittstock has great potential, it is an interesting city because of its cultural heritage, it is an easy city, safe and well communicated: Berlin is 1 hour far.
Leveraging this type of tourism, jobs are created and even we enable families, that receive some of these young people, to have an extra income. Tourism promotion doesn’t consist on receiving many people, that could have a good time, it has to be a source of wealth and long time jobs.
The proposal defines an economic strategy, language tourism. It develops in stages over time and depending on economic investments, interventions in the city have a different scale.
We define five stages, four within Europan study area and a fifth one that completes the educational program: Restoration of the factory space as a Graduated University School for adapting post-graduated students across the world to the German language.

LOCATION
Wittstock

TEAM
ARCHITECT
Antonio Galiano Garrigós

CONTRIBUTORS
Almudena Espinosa Fernández
Javier Jiménez Benito
Rafael García Sacristán

TECHNICAL SHEET
Categories: 2011, City, Competition, Public